Prove the message landed, market by market
Marketing teams can measure reach and clicks. What is harder is knowing whether the story you want told is the one the press repeats. Narrative Intelligence measures exactly that, starting from your own brand book.
Example: a coffee brand runs a sustainability campaign and wants to know whether it changed coverage in Europe. The screens show illustrative brand-book data.
Start from your brand book
Upload your brand or messaging documents. Omniscient extracts the pillars and claims to measure, and you review them before measurement starts.
See which pillars land
Every pillar and claim gets a score and a verdict, with a weekly reading that sums up what changed. Here, sustainability is the one mixed pillar.
Compare markets
See every region side by side, with its strongest and weakest pillars, to find where the next budget should go.
Benchmark and report
Compare your pillars with competitor brands, and add Emerging Narratives to a Brief to report the results on a schedule.
- A score and a verdict for every pillar and claim
- Market gaps that show where to spend next
- Evidence for and against each verdict, tiered by outlet
Frequently asked
- What do I need to get started?
- Your brand book or messaging documents. Omniscient extracts the pillars and claims, and you review them before measurement starts.
- How often are scores updated?
- Every week. Each pillar shows its change from the previous run and its likely range.
- Is Narrative Intelligence included in every plan?
- Narrative Intelligence is a module, licensed separately. Get in touch to add it.