Find out whether your story actually lands
You decide what your organisation stands for. The press and the public decide what they repeat. Narrative Intelligence measures the gap between the two, pillar by pillar and market by market.
Available as an add-on moduleStart from your brand book
Upload your brand or messaging documents. Omniscient extracts the pillars and claims you want to be known for and turns them into what it measures.
A verdict for every claim, in every market
See which pillars and claims are landing in outside coverage and which are not, region by region, with the articles that support each verdict and the ones that argue against it. A weekly reading sums up what changed in plain language.
Benchmark against competitors
The Compare view measures competitor brands against the same pillars, so you can see where your narrative leads and where someone else owns the story.
Sorted by who said it
Coverage is tiered by outlet, so you can tell a claim carried by leading titles from one that only circulates in the long tail.
Frequently asked
- What is narrative intelligence?
- Narrative intelligence measures how well an organisation's own narrative, the pillars and claims in its brand book, is reflected in outside coverage.
- What do I need to get started?
- Your brand book or messaging documents. Omniscient extracts the pillars and claims from them, and you review the result before measurement starts.
- Can I use it to prove a campaign worked?
- Yes. Track a pillar before and after a campaign, by market, to see whether the message was picked up and by which outlets.
See Narrative Intelligence on your own data
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