Your reputation, scored every morning

Control Tower is the first screen your team opens. It shows how your organisation's reputation moved since yesterday, where the coverage came from, and what deserves attention today.

OmniScore, a daily reputation index

OmniScore rates your organisation's reputation every day, from the signals detected about you, and shows where you stand against your own normal. Compare regions on the same chart, and drag across any stretch of it to see what moved the score.

Every region side by side

Brand health, OmniScore, your strongest and weakest pillars and the number of next steps, for every region in one table. Open a region to read it on its own.

The people and brands you follow

Brands, competitors and people you track in Stakeholders appear on the same screen, with their sentiment score and 30-day trend, so a shift in how a competitor is covered is visible next to your own score.

Where the conversation is happening

Publication volume shows how much is being written about you and when it spiked. The signal globe places every signal on a map, in 3D or flat, and Top Outlets lists the publications driving the coverage, with their stance.

A suggested next step

The Next Step card turns what changed into one concrete action, with the signals behind it one click away. Your running Sentinels and Briefs are listed alongside.

Frequently asked

What is OmniScore?
OmniScore is Omniscient's daily reputation index for your organisation, on a scale of 0 to 100 where 50 is neutral. It is computed every day from the signals the platform has detected about you, overall and per region.
Can I see why the score changed?
Yes. Select any period on the OmniScore chart and OmniAI explains, in writing, which signals moved the score up or down over that period.
Can I compare markets?
Yes. OmniScore can be split by region, and you can define your own region groups to compare the markets that matter to your business.

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